International media production company Nomadic Wax (African Underground/Democracy in Dakar) has teamed up with Genoa, Italy’s DJ Nio, Brooklyn’s Funk Nouveau, Blackler Mastering and producer Eliot Leigh to create a one-of-a-kind World Cup-inspired transnational hip-hop collaboration available for free download beginning June 8th 2010. The 12 minute multi-national musical melange features rappers hailing from Africa, the Caribbean, Latin America, the United States, and Europe.

Each of the sixteen international rappers featured on the track recorded their verses independently in their own country sending the finished vocal files to Brooklyn New York to be mixed and mastered. "This is the kind of global recording collaboration that could not have even been imagined even ten years ago" said Nomadic Wax Creative Director Magee McIlvaine. "The fact that we can get sixteen of the world's most talented Emcees to collaborate in this way is incredible. This is just the kind of transnational synergy that get me excited about the potential for international hip-hop to have a major impact on the world stage."

"World Cup" is the first of it's kind and explores the complexities and controversies of this historic event: the first ever World Cup to be held in Africa. According to The Economist, “South Africans themselves are grumbling about the eye-wateringly large amounts of money that FIFA…is poised to make, even though South Africa is bearing most of the cost.” Legendary South African emcee Emile YX (Black Noise Crew) used the 'World Cup' track as an opportunity to respond to what is currently happening in his hometown of Cape Town, rapping "We'll foot the bill just so they can foot the ball." Emile and 15 other artists from a range of nations, including Italy, Brazil, South Africa, Morocco, and Trinidad-Tobago, among others, rap their verses in French, Spanish, Portuguese, English, and Arabic and explore many of the controversies, benefits, and pitfalls of the historic 2010 World Cup in South Africa.

The track was mixed by Eliot Leigh of Funk Nouveau and mastered by Kevin Blackler at Blackler Mastering.

For interviews, media inquiries, or for information about other projects, please contact Nomadic Wax via Ben Herson at (917) 225-8472 or ben@nomadicwax.com, or Magee McIlvane at (301) 467 6406 or magee@nomadicwax.com.

About Nomadic Wax – Nomadic Wax is a fair-trade international record label and production company dedicated to producing and promoting global urban music and media. For more information visit: www.nomadicwax.com.

About DJ Nio – DJ Nio, a.k.a. NioSiddharta, is a member of the Italian underground rap group Zero Plastica. He creates and mixes worldwide hip-hop and reggae music. For more information visit: www.zero-plastica.com.

About Funk Nouveau – Funk Nouveau is an explosive New York City based production duo currently working on a host of major label pop and hip-hop projects. Originally professional DJs, when not working on original songs, they can be found crafting dynamic, electro-influenced dance remixes. For more information visit: www.funknouveau.com. For more information about Eliot Leigh visit: www.eliotleigh.com.
About Blackler Mastering – Blackler Mastering is a state-of-the-art mastering house located in Brooklyn, NY founded by former Sony Music Studios mastering engineer Kevin Blackler. He has mastered such albums as Live by K’naan and featuring Mos Def and Prodigy’s Product of the 80’s. For more information visit: www.blacklermastering.com.
lyrics
To download English translations of each verse visit:
www.nomadicwax.com/dl/World-Cup-Lyrics.pdf

For a video on the making of the track visit:
vimeo.com/12926934